Lenders Become Targets!

Check this out: "As home prices soared in recent years, the mortgage industry produced a dazzling array of innovative and riskier ways for borrowers to surmount the affordability problem, especially in California. And a new generation of borrowers seemed ever willing to suspend common sense and overlook the fine print -- adjusting interest rates, prepayment penalties, the consequences of minimum payments -- to buy the house of their dreams, no matter how far beyond their means." From: http://www.sacbee.com/142/story/139395.html

That about sums it up, doesn't it? Well, the good news is that the market won't completely fall apart. It'll go through some pain, but the reality is that homes will still sell and buyers will still buy...just in smaller amounts for the time being. The companies that stand out are the ones who can make business work for themselves and their customers with creative thinking...but also with SAFE and SOUND business practices...for themselves and their customers.

CheapHousePayments.com (the company I work with) is an industry innovator. We don't lend money or broker loans, but we have devised several innovative products that actually HELP the borrower without costing the borrower...and there is no fine print to our program, so there are no surprises that turn the American Dream into a nightmare. We help reduce the borrower's net monthly mortgage payment, so the American dream can become a reality. Our program, however, does not affect underwriting (in other words, the borrower must qualify without our help).

You can find more information about our programs at www.cheaphousepayments.com. Normally I don't pitch my company here, but the reality is we're one of the few companies right now who is thinking of good solutions instead of spending our time and effort on damage control.